objective
Increase brand awareness and position 21c Museum Hotels as more than just a hotel. It’s the premier destination for culturally engaged travelers who desire a unique, art-filled experience that redefines hospitality. SMCM: 21c Museum Hotels are more than just a hotel. They invite culturally engaged travelers to discover an entirely different kind of hotel—where luxurious accommodations meet immersive art experiences, creating a stay as inspiring and unique as the local culture.
rationale
21C is a different kind of hotel- they embody the culture and spirit of a city by including art galleries, installations, restaurants, and event spaces that reflect the heart of each city they are located in. We aim to highlight this uniqueness in our ads by creating striking visuals that viewers wouldn’t normally see, to catch their interest and prompt them to want to learn more about 21C Hotels, or maybe even book a stay.
Team Members: Jack Sules, Sydney McLaughlin